{"product_id":"sram-rival-axs-e1-hydraulic-disc-brake-shifter-set","title":"SRAM Rival AXS E1 Hydraulic Disc Brake\/Shifter Set","description":"\u003cdiv\u003e\n  \u003cp\u003eThe \u003cstrong\u003eSRAM Rival AXS E1 Hydraulic Disc Brake\/Shifter Set\u003c\/strong\u003e delivers seamless wireless shifting and one-finger hydraulic braking in a sleek, ergonomic package. Redesigned with a higher brake‑lever pivot, this setup requires up to 80% less effort to stop from the hoods while accommodating a broader range of hand sizes.\u003c\/p\u003e\n\n  \u003cp\u003eBuilt on SRAM’s AXS platform, the system offers intuitive electronic shifting, personalized setup via the AXS app, and robust hydraulic performance at an accessible price point.\u003c\/p\u003e\n\n  \u003ch3\u003eSRAM Rival AXS E1 Brake\/Shifter Set—Specs at a Glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShifting Speed:\u003c\/strong\u003e 2×12 speed electronic wireless (eTap AXS logic) compatible with AXS drivetrains \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBraking:\u003c\/strong\u003e Hydraulic disc brakes, organically-backed pads, DOT fluid, flat‑mount caliper configuration \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eErgonomics:\u003c\/strong\u003e High‑pivot carbon levers with up to 80% less hood braking effort, optimized textured hoods, broader Reach Adjust, and AXS-enabled customization via app \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVersatility:\u003c\/strong\u003e Compatible with both road and gravel setups; same performance as pricier Force line with refined ergonomics \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePart Number \u0026amp; Price:\u003c\/strong\u003e ED‑RIV‑E1, MSRP approximately $280 per lever\/caliper pair \u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eKey Benefits\u003c\/h3\u003e\n  \u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEffortless Control:\u003c\/strong\u003e One-finger braking from the hoods and drops—superior modulation and braking power improve ride confidence across conditions \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntuitive Shifting:\u003c\/strong\u003e Wireless eTap logic is seamless and responsive, supported by AXS app for battery, firmware, and control customization \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eErgonomic Precision:\u003c\/strong\u003e Redesigned hood shape and improved reach adjust fit more hand sizes without sacrificing braking leverage \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-End Performance at Mid Tier:\u003c\/strong\u003e Matches Red AXS braking and shifting feel for a significantly lower price; ideal balance of performance and value \u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003ch3\u003eFinal Take\u003c\/h3\u003e\n  \u003cp\u003eThe \u003cstrong\u003eSRAM Rival AXS E1 Hydraulic Disc Brake\/Shifter Set\u003c\/strong\u003e blends top-tier wireless electronic shifting, powerful hydraulic braking, and ergonomics refined for diverse riders. It's a compelling choice for racers and enthusiasts who demand high performance without premium pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SRAM","offers":[{"title":"Front \/ Left","offer_id":44469499887660,"sku":"00.7018.581.000","price":280.0,"currency_code":"USD","in_stock":true},{"title":"Rear \/ Right","offer_id":44469499920428,"sku":"00.7018.581.003","price":280.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/7684\/9196\/files\/sram-rival-axs-e1-hydraulic-disc-brakeshifter-set-4265203.jpg?v=1771293195","url":"https:\/\/ricycles.com\/products\/sram-rival-axs-e1-hydraulic-disc-brake-shifter-set","provider":"RA Cycles","version":"1.0","type":"link"}